The partnership gives Interspace responsibility for the marketing, managing and maintenance of advertising space at the seaport terminal.

"Bridgetown Cruise Terminals is our first seaport partner, so this is history in the making. We are very impressed with the facility here and consider it one of the best in the Caribbean," said Jim Carey, national marketing manager of Interspace, adding that "there are 19 advertising opportunities available at the terminal, and interspace will be working with several local businesses for the entire period of the contract which ends in 2013".

With Interspace's recognised links in the global advertising and display industries, they will be targeting international brands as well as the local market.

Managing director of Bridgetown Cruise Terminals, Rovel Morris said: "This partnership can only augur well for the terminal, as Interspace will bring to the table a depth of relationships with international advertisers that would have been difficult to attain with our internal resources. We have been considering a project of this type over the last few years for precisely that reason."

Morris added that Interspace was already operating in the region, and it was thought that the company would be more informed and open to the possibility of working with a cruise facility.

Representatives of the facility met with Carey through an introduction made by Doreen Weekes, business development officer with the United States embassy in Barbados.

Interspace Airport Advertising is an entity of Clear Channel Outdoor and specialises in airport advertising, with operations in over 197 airports worldwide and 14 airports in the Caribbean.

Bridgetown Cruise Terminals Inc., a public company, has 160 shareholders, with the Barbados Port Inc., Cave Shepherd and Company Ltd, and Goddard Enterprises Ltd also holding shares.

It specialises in the operation of duty-free retail facilities and has an interest in associated companies in the area of tourism attractions in Belize and Barbados. (PR)