NATION NEWS

20 win with BA
Published on: 3/30/07.

TWENTY BRITISH citizens will get the opportunity to explore Barbados' sun, sea and sand for free for one week.

This comes after they won during a British Airways' Barbados holiday promotion, being broadcast live from Barbados.

British Airways' Global Sponsor manager, Luisa Fernandez, explained that the London-based listeners won the chance to win an all-expenses-paid vacation to Barbados by answering a series of questions about the island.

"There have been 20 winners this week, and we have announced four each day on the show that has been broadcast live from Barbados," she said.

She said the package was part of an ongoing promotion created by British Airways and London's number one Heart 106.2 FM Drivetime show which currently has 800 000 listeners.

As part of the promotion, Heart FM's Drivetime show host and radio personality Emma B and her team broadcast the show live from the Tamarind Cove Hotel between 4 pm and 7 pm (London time).

Fernandez said British Airways used the venture as a means to improve the marketability of its Caribbean destinations by drawing attention to activities available on the island. (PR/JR-B)