Premier Attractions, an alliance of nine of the island's best known land and sea experiences, are offering five all-expenses-paid trips to Barbados to lucky couples from the major source markets.

One lucky couple from the United States, Europe, Canada and the Caribbean will each win a seven-day vacation in Barbados.

Barbadians are also eligible to win one of the prizes, which will include all the benefits except airfare.

The incentive programme, which comes at a time when business from cruise passengers has fallen about 20 per cent, was officially launched on Thursday at Accra Beach Hotel.

Tagged: Win A Return Trip To Barbados, chairperson of Premier Attractions Roseanne Myers said the objective of the incentive programme was to raise awareness of the world-class tours offered in Barbados.

She added that the intention was also to increase business to participating members; and to emphasise that Barbados had much more to offer than sea, sand and sun.