Telecommunications company LIME is pumping $350 000 into the Crop Over Festival.
LIME corporate communications manager Marilyn Sealy outlined this substantial sponsorship package, indicating that the world’s “sweetest summer festival” was about to get a whole lot sweeter.
In a strong show of support for Crop Over, the telecommunications provider has partnered with several corporate entities and private groups to facilitate the hosting of several major events and fetes, including Soca On De Hill at the Farley Hill National Park (July 20), Brewster’s Road Crew, Bliss, Fyah de Wuk and Lush.
While lending its support to Foreday Morning bands such as Mixed Nutz, Spectrum and EV Entertainment, the telecoms company will also have a heavy presence on the road during Kadooment Day with Zulu International, the band of choice for international superstar Rihanna. LIME also recently renewed its partnership with National Cultural Foundation.
Giving the rationale for this support, Sealy said, “LIME holds dearly its claim of improving the communities we serve and we see our investment in Crop Over as one of the most prudent we can make.”
“It’s no secret that our culture collectively defines who we are as Barbadians. It gives to us everything – how we prepare the food we eat, how we determine our sense of style, our perspectives, and above all else, the things we deem worthy of celebration. For all Barbadians, whether young or old, living at home or abroad, high atop the list of celebrations is Crop Over.”
“From a sponsor’s perspective, we are well aware that it is no simple task to pull together all the elements needed to host a successful event, far less a two-month festival. It is for this reason that LIME is pleased to be involved in Crop Over at every level, from the biggest of fetes to the smallest of gatherings. Where there’s Crop Over, there will be LIME,” she added.
LIME also has a full cast of musical ambassadors including Li’l Rick, Peter Ram, Blood and Edwin Yearwood, all of whom are expected to feature prominently during the Crop Over season. (SC/PR)