Banks performs well this season
Mon, August 06, 2012 - 12:09 AM
From all indications, the products of the Banks Holdings Limited (BHL) group of companies are expected to perform well during this Crop Over season, which officially comes to an end today.
And according to group marketing manager Bernard Frost, an increase in the number of revellers for the Foreday Morning jam this year, which took place on Saturday morning and Grand Kadooment today, should have resulted in more use of their products.
Frost was quick to point out, however, that BHL could not say yet if this year would be better than previous years. He said that the longer weekend last year would have resulted in “more revelry and more activities”.
“Generally speaking, I think this year compares [with] last year. We have had a similar number of events, so I would say that we will be on par, at best, with last year. I don’t expect a tremendous amount of change,” he said.
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