Nation e-Edition

Call for better quality shows

Call for better quality shows Promoter Al Gilkes has made a call for more focus to be placed on the business side of staging shows. (File Picture)

Mon, December 10, 2012 - 12:03 AM

WITH SHOW BUSINESS having a higher profile as an employment generator, a well known promoter has appealed to his colleagues to get their act together.

Al Gilkes, one of the directors of FAS Entertainment, said entertainers not only had to put on a good show, but also ensure that the project was financially successful.

He was speaking to the DAILY NATION following FAS Entertainment’s staging of the Hennessy Artistry show at Kensington Oval recently.

“Entertainment is not for fun; it is a business. This is something I have been trying to get over, not only to the public but to fellow promoters,” he said.

“I find we still have a lot of promoters who don’t understand they are in a business. They are aware of the show, but they don’t understand the meaning of the business and I am trying to influence whoever I come into contact with to get themselves in that frame of mind; if they can’t cope with it, get somebody to deal with the business side of it. If not, they are going to end up making money and lose because they don’t understand how to budget.”

He said promoters should know what level to charge to make sure that their gates were profitable. They must understand how to approach sponsorship and what to demand of sponsors, he said.

Gilkes, however, highlighted additional costs that were incurred in producing shows.

“The Government gets the majority of the money, 17.5 per cent VAT [value added tax] to start with,” he explained.

“Then they get 25 per cent of the value of whatever foreign entertainment you bring in, that is through the withholding tax, and then you have to pay for the police.”

He said using the entire Kensington Oval facility could cost the entertainer more than $40 000.

Gilkes said that entertainment was always a business venture, but it was treated casually and viewed by some as just another event.

 He said the Hennessy Artistry event was successful, both as a show and a business.

 “It is no longer putting on a show and people coming and then going back home,” he remarked.

“There is a whole community that depends on the production, both before and during. It is the volume of sales and the clothing that people buy. There is so much benefit that is enjoyed by store owners, both the big and small establishments.  There is a whole industry that is built up around the entertainment and other major shows.”

He said Kensington Oval also would have a source of revenue which otherwise would not be there. (JS)

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Posted by mandissa dejon 1 year, 10 months ago
Al is going on and on about the cost and how much should be charged and paid but isnt something missing here ? The recent show that was held that started after the 9pm start and went on way past 4:30 am , what about the patrons .It is up to the promoter to put on a solid package .Without the patrons who will pay the acts ? Then dj's that has no class that somehow think that they are in their domain at the radio stations or the $25 fete. A show that is over 5 hours long ? Steuupse . It is a give and take .You provide a service and the patrons get their moneys worth . Entertainement is not a game Al is saying but it is a joke for the patrons ? And the you have to pay the police bit ,Al really think that they come free as a public service ? This is a real foot in mouth column .

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Posted by Zesty Hott 1 year, 10 months ago
These shows are deem a success based on their monetary gain, nothing t do with whtether or not the patrons experience any discomfort due to late starts, irritating djs, long and I mean long breaks between the acts and late endings. Just think how frustrating it is when you pay to see an artist and they are the last or second last to come on... and this means 3 or 4 am in the morning and you have to go to work early the next day. You either have to stick it out and wait or leave never seeing your artist. A suggestion Al my Brother... try using a double stage so while on act is on the other stage is being set, or smaller groups of artists will produce a tighter nice show. Remember, less is best!

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Posted by Pan Wallie 1 year, 10 months ago
AL, did you fall asleep, run out of time or getting a touch of alzheimer's (like me)? This article seems so incomplete..............

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Posted by Chris Wright 1 year, 10 months ago
I often wondered what was going on when I read of concerts lasting so long before featured artists arrive on stage. Then I remember that it's what the Barbadian audience has come to accept, and like going to their favourite weekend night club, they arrive at anytime after the door is opened. Having done a few small promotions myself, I came to understand the logistics of the business, when and if all of the loose ends are tied up in time before performance date, there is no way a good concert should take much more that two hours of a patrons time.

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