Nation e-Edition

LIAT ‘charity routes’ over

LIAT ‘charity routes’ over LIAT CEO Ian Brunton. (FP)

By Natasha Beckles in St John's, Antigua | Sat, December 08, 2012 - 12:06 AM

LIAT said yesterday it could no longer run a charity airline as it announced that it was cutting back on flight frequencies to several loss-making destinations.

The revelation came as the airline’s chief executive officer Ian Brunton announced a new business plan hinging mainly on a complete fleet change as well as new markets.  

Executives hope that the measures, which are both structural and asset-based, will help the company reverse its current losses and record a profit of EC$7 million (BDS$5.1m) next year.

As he disclosed details of the plan to regional journalists at a news conference at the Antigua and Barbuda Hospitality Training Institute in St John’s, Brunton said LIAT had already begun to ring the changes.

Please read the full story in today’s SATURDAY SUN, or in the eNATION edition.

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Posted by Tony Webster 1 year, 10 months ago
No problem: raise the fares every month, untill you "cover costs"..there are at least 15 super-rich businessmen in the Caribbean, who will pay US$5,000 for the privilege to visit the nearest island to clinch a contract. The rest of us would-be travellers, will continue to watch in another "Caribbean institution" slowly atrophies.

It's three years now, I wanted to visit Grenada with the madam, to see a new-born relative. Red Jet turned yellow; LIAT looking (and smelling), brown. And the "fast-ferry", submerged.

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Posted by Carl Harper 1 year, 10 months ago
It is about time!

I just could never understand why LIAT continued having so many daily arrivals and departures into unprofitable routes, in addition to those islands who would not pay one cent to keep the airline viable.

An airline cannot be profitable if it continues to operate as a charity. There is no reason why LIAT should be doing 10 daily flights with a load of 30 and 40 percentage its capacity.

For years only Barbados, Antigua and St Vincent were the only countries that put their money into ownership of LIAT. Others criticized the air carrier's inefficiency and financial losses as reasons not invest in it, yet they wanted to enjoy the benefits that it brought to their islands but would do nothing to make it better

LIAT, in my eyes, has been the beacon of success - a wonderful Caribbean story. While others fly-by-night operators that promised much and delivered little have come and gone, LIAT stood the test of time amidst the fun many poked and critcisms. Yet to get to Grenada today, everyone has to rely on LIAT and expects it to be there for them.

Thank you LIAT for the times we shared over the years, and look forward to being onboard into the unforeseeable future.

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