LIME, the Caribbean’s leading full service telecoms provider, will invest US$600 million in its business across the region over the next five years. The hefty allocation will underwrite the delivery of innovative new services and the wide-scale upgrading of existing infrastructure to enhance the quality of the company’s current offerings. At a media briefing, held on Wednesday in Kingston, Jamaica, LIME’s chief marketing officer Chris Dehring said: “Over the next five years we intend to invest more than US$600 million in our 13 business units across the region to improve the services that we offer and to roll out the kind of new technologies and innovative services that will help us to retain our present customers and attract new ones.” Among several other initiatives, Dehring said that the company would be launching its television service, initially in Jamaica and Barbados, by the end of 2010.In addition, LIME will be significantly upgrading its Internet capacity to deliver speeds of 8mb or higher; improving its mobile coverage with innovative value-added wireless services and rolling out the next generation fixed and mobile networks. Dehring also said that LIME would be accelerating the roll-out of retail stores to make it easier for customers to access the company’s products and services, and would also be upgrading its Contact Centre to provide an improved customer service experience across the region. (PR)