Milk petition stirring online
Sun, June 13, 2010 - 12:00 AM
A PETITION is being organised to convince The Pine Hill Dairy (PHD) that it should not be selling its new ultra-pasteurised milk as "fresh milk"; and that it should not be placed in the refrigerated section of supermarkets.
The online petition, which received over 300 signatures in two days, is being organised by "concerned consumer" Donna Thompson to urge PHD to label the milk accurately and have it removed from supermarket chillers.
According to a Press release from Thompson, "consumers are confused by the packaging on which the word 'fresh' is the lead word used to describe milk that is now ultra-pasteurised, commonly known to the public as UHT or long life milk".
She told the SUNDAY SUN that she asked several consumers in one supermarket about the milk and they all thought it was simply the old milk in a different package.
Thompson said the "best before" date was the only clue to the change and since the product was still being refrigerated in most supermarkets, "it frustratingly masquerades as the fresh milk which is no longer available".
PHD is therefore being asked to urge supermarkets to place the milk on the shelves alongside the other UHT and milk substitutes, rather than in the refrigerated section.
"Current placement of the product not only sends a mixed message to the consumer but could also be argued to give the new UHT milk an unfair market edge," the release said.
It was further noted that official guidance in Europe advised milk producers against promoting UHT milk as fresh milk.
"The fact that Pine Hill in their wisdom no longer market fresh milk as we know it or taste it, is galling, but not the only concern."
Thompson asked consumers to view the petition, which "contains an easy-to-understand description of the various levels of pasteurisation to which cows' milk is treated".
"The signed petition, which will be [made] available to Pine Hill Dairy, relevant companies, government bodies and organisations in due course, is intended to inform and quickly create the changes called for above, as well as highlight the needs of the quality milk consumer," the release stated. (NB)
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I totally agree with this petition…further I don’t understand why instead of introducing a uht line, PHD have changed all the products to uht..which taste awful and has more preservatives and less nutritional value
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Comment Linksomeone is talking sense
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Comment LinkShouldn’t you guys have published a short explanation of the pasteurization & ultra-pasteurization processes?
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Comment LinkI have been hearing this argument for many years from the farmer up North, all the calls to address this issue on the call-in programmes and in newspapers were futile, no one wanted to listen….now people are petitioning against what he was warning the consumers about all these years ago…
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Comment LinkNo more fresh milk? The new packaging is quite O.K. But, the UHT milk tastes awful, I don’t like it at all. Why does Pinehill not produce the old type fresh AND the UHT milk? What is the reason for this bad decision?
What about babies who’s mothers don’t can or don’t want to breast feed their little ones?
I want my OLD milk back!
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Comment LinkI never thought I’d see “Fresh Milk” stacked in pallets in a sweltering warehouse. PHD and the supermarkets are misleading the public. All I can say is that whatever is in those boxes tastes and smells vile. I miss my cereal but I refuse to touch the stuff. Guess now I have to invest in a cow and a bucket!
-CMH
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Comment LinkIt tastes awful. I want my Fresh Milk back
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Comment LinkIn reading the comments and responses on the PHD’s Facebook page, the logic put forward by the company seems flawed. It does not follow that just because the input is “fresh milk collected daily from farms across the island” that the output therefore must be fresh milk. For example, the input for cheese is often fresh milk; however the processing dictates that it becomes something else – cheese. As in the case of this product, the fact that fresh milk is the input is not under dispute, rather the processing of this input has produced UHT which by definition is not fresh milk.
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Comment LinkIt seems as though PHD is merely trying to ensure they recoup investment costs. However, a company’s focus should not be to try to recoup the cost of an incorrect investment at the expense of the wants and needs of consumers. What PHD should be focusing on - just as Google, Coca Cola and Wal-Mart did when they made bad investments - is apologize to the public, and bring back the product that they obviously want. If PHD wants to continue its line of UHT so be it, but it should be labeled correctly, marketed as such, and carried along with regular pasteurized milk. Let the consumer choose.
By the way, apparently PHD is pleased with the 1,961 fans they already have as it appears that they have disabled the ability for new persons to join and post comments. Interesting.
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Comment LinkI agree with the comments made in the petition. The labelling is misleading and must be corrected.
I am also concerned about the effect this is having on the Bajan diary farmers. A lot of people are now boycotting PHD products, especially the milk. Whilst some consumers are purchasing milk directly from the farms and pasteurising it themselves, others are purchasing non-diary products e.g. almond milk. Were the farmers ever consulted by PHD about the changes to their production and how this may effect them?
This change by PHD has upset many consumers and could be devastating for Bajan diary farmers.
Any comments PHD?
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Comment LinkPersonally, i am unhappy with the product for a number of reasons :
) it`s not as nice as “fresh milk”
ii) there was no consultation, they just replaced an excellent product with a inferior one.
iii) they operate a monopoly and so the consumer`s preference is irrelevant.
iv) the product is packaged in smaller quantities which will only add to the landfill problem
I am boycotting PHD & Banks products until the address or even respond to my emailed concerns.
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Comment LinkHas anyone contacted the Fair Trading Commission to see whether this falls under false advertising?
If we follow PHD’s logic towards what classifies fresh milk then we should allow Sun Gold to advertise their evapourated milk as fresh too! It was all fresh milk at SOME point, after all.
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Comment Link39+ years of milk-drinking - done in one!! I have lived in Barbados for 14 years & the one thing I really loved was the fresh 2% milk. We used to buy 3 2L cartons every week but now I can’t have cereal or a cookie or any of my few comforts because of the monopoly that allowed PHD to pull such an backward move as this on the consumers. Why should I have to be scrambling for an alternative - bring back the FRESH milk! I believe Barbados is now the only developed country to not supply fresh milk to its people. Wait til I pass this on to the visitors that I know are coming. Thank you PHD, for ruining breakfast for me and others.
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Comment LinkPerhaps now we can find another dairy to start up doing fresh milk?
Its about time to get rid of the monopoly and put some real competition out there.
If fresh milk is no longer avalable, there is no reason why another company should’nt be able to give the consumer what we need and require.
Time to bring in competition people.
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Comment Linkone of my many reasons for buying a house in Barbados rather than Spain was because you had fresh milk!
The Dairy should be taken to court under the” Trade description Act” The milk is not fresh as advertised on the packaging.
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