BOYCOTT LIAT FOR a day.
That’s what publisher Robert Pitcher is calling on the regional public to do to send a clear message to the airline that they are fed up with its high airfares and poor quality service.
He also advised the regional governments looking to invest in the island-hopping airline to keep it afloat not to put a cent into it until it changes its board, which he contends, is not suited to oversee the affairs of running a modern airline.
Instead, a group of successful Caribbean businessmen from the separate territories should be appointed to the board with a Caribbean chief executive officer at the helm who understands the market.