Nation e-Edition

Rihanna pushes Barbados campaign on sites

Wed, November 21, 2012 - 2:45 PM

Millions of people around the world have already seen a sneak preview of a new Barbados tourism campaign featuring Rihanna.

The Barbadian singing sensation has already posted images on her social media feeds including Twitter, Facebook and Instagram using the hashtag #Barbados.

The multi-platinum singer has 63 million followers on Twitter, more than 63 million fans on Facebook and almost three million fans on Instagram. 

A release from the Barbados Tourism Authority noted that within a few hours of posting images on her image-sharing Instagram app and saying ‘look out for my sneak peek of the tourism campaign for Barbados’ Rihanna had generated more than half a million likes and several thousand comments.

Chairman of the BTA Adrian Elcock said: “We’re delighted to announce that the next phase of our strategic relationship with Rihanna has had such an immediate impact and we look forward to unveiling more details of our new campaign in the next few weeks. It is clear from every conversation we have had with our major travel partners that, in a time of economic austerity, we need to be creative to gain cut through in global markets.  Our work with Rihanna will be a ground-breaking and world-leading social media initiative to give our nation a huge competitive advantage.”

A release from the BTA stated that full details of the Rihanna campaign will be launched later this month to fittingly coincide with the island’s Independence celebrations.

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Posted by Frank Husbands 1 year, 5 months ago
On deep reflection it is sad that we all end up in Rihanna's hands this tourist season.However it could be worse, imagine we didn't have Rihanna at this time and were left to the wind this winter season.

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Posted by Thora Jones 1 year, 5 months ago
Good grief!

The fact that people "like" photos or comments on Rihanna's social media sites does not mean that the people are going to visit Barbados.

I live in the U.S. Based on what I am seeing, Rihanna's popularity (or lack of it) is not translating into more awareness about Barbados. She has been in the spotlight for years, but I still get looks of puzzlement when I tell people in the U.S. I am from Barbados. I am still being asked, "Where is Barbados?"

Tourism leaders need to stop the gimmicks and get back to basics. Some simple ads featuring sea, sun, and sand and beautiful images of Barbados' landscape shown frequently on TV and in newspapers and magazines throughout the world will bring in much better results than this Rihanna gimmick that is being slowly an annoyingly dragged out.

Some people might not visit Barbados because they don't like Rihanna, but most people would be curious about Barbados if they saw beautiful images of the country and every day people in ads not featuring her.

Considering the current government has been in office for almost five years, they really need to stop dragging their feet and get something effective going as far as tourism promotion for Barbados is concerned.

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Posted by G Philips 1 year, 5 months ago
Come on Frank, what country doesn't use its "Super stars" to directly or indirectly promote tourism?
I think it was a great strategy to do this, and even greater that Rihanna is enthusiastic about it because she loves her country. A couple years back there was an Ad in the USA with Rihanna in it promoting Barbados, that shows that this is nothing new. And there is definitely nothing "sad" about it.

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Posted by Cheese On 1 year, 5 months ago
Tourism was here LONG before Rihanna was Born and will be there LONG after her Decline and Disappearance.

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