Lil Rick axed; Starcom keeping airwaves clean
Lil Rick
Thu, June 24, 2010 - 7:14 PM
Popular entertainer Lil Rick, the “Hypa Dawg”, has been axed by STARCOM NETWORK INC. as it clamps down on dirty lyrics on the airwaves.
Yesterday, the radio network announced that it had decided to “sever all ties” with the controversial DJ following an incident last Saturday that breached guidelines aimed at keeping the airwaves clean.
The guidelines virtually ban the airing of recordings that in the network’s opinion “contain sexual crudity, social degradation or exhibit unmistakably poor taste”.
In a statement, Starcom Network Inc. said Lil Rick violated the guidelines by playing a song that was not in its music system and therefore not cleared for broadcast.
According to the network, he “did not apologise for the breach, but proceeded to play a more radio-friendly version of the same song.”
Starcom said “actions such as this” were likely to jeopardise its image “as a standard-bearer in the community”.
It said that was not the first time Lil Rick had broken the rules.
“On no fewer than three occasions what may have been considered infractions of our Code were attributed to Ricky and we have, on each occasion, counselled, reprimanded and disciplined him, in keeping with our established employee protocols,” Starcom Network Inc. said.
It apologised to its listeners for “the unfortunate incident” on Saturday.
The station is expected to speak to the issue in greater detail today during its Brass Tacks programme.
Efforts to reach Lil Rick and his manager, lawyer Santia Bradshaw, for a comment yesterday proved unsuccessful. (TY)
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Finally there is some light at the end of the runnel. Try working on some language skills next
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Comment Linkthis is so wrong..now tell me why a well known dj would play a song that has not been approved by the network. That is a very sad decision.
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Comment LinkI guess someone sleeping then ... because the majority of music on air falls into those categories. So I guess we need to go with talk radio.
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Comment LinkLLLLooooonnnnnggggg overdue.
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Comment Linkyou all know what you all was getting you all know Lil Rick ..please you should not have hire him in the first place for your radio station…
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Comment LinkI applaud Starcom for taking such a step and doing their part in re-shaping this culture of ignorance, but they can not do it alone. It has to be societal effort, media, families, schools, communities and government.
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Comment Linkfinally our young people can study the right and not the wrong with a clean mind GOD is great, this should have happen a long time ago
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Comment LinkWow. A Public Service Announcement and a Brass Tacks Discussion for this. I guess if they know they are going to lose some Lil Rick listeners, they might as well get something out of it…Publicity for Brass Tacks! Good job!
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Comment LinkI don’t see why Starcom Network thinks it is necessary to make the firing so public. It’s over kill…
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Comment LinkCongratulations to Starcom for taking such appropriate action! Too many of these so called “local celebrities” believe they are indispensable.
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Comment LinkPage 1 of 1 pages