A drive to encourage Barbadians not to text while behind the wheel is set to begin in the first quarter of 2013.
Speaking at the launch of the No Thumbing Barbados campaign this morning, Calvin Noel, chief executive officer of Promotions Plus Inc – the company which developed the campaign – said the messages will be aimed at not only those who are already in the dangerous habit but those who will become motorists in another few years.
“We have developed a simple but impactful integrated marketing programme targeting Barbadian male and female drivers between 16 to 55 years, who currently text and drive,” he told those gathered for the launch at the Lloyd Erskine Sandiford Conference Centre.
“I also took a proactive approach by using imagery and messaging focused on reaching future drivers – young people between the ages of ten and 15 years who are not yet behind the wheel but see adults texting and driving and those who would be taking driving lessons.”
Three stars of Barbados’ fastest growing spectator sport, rallying, will be the face of the campaign.
Noel said Roger ‘The Sheriff’ Skeete, St Elmo Cumberbatch and Paul ‘The Surfer’ Bourne readily agreed to lend their star power to the campaign. (DP)
