Nation e-Edition

Thumbs down to texting and driving

Thumbs down to texting and driving Minister of Health Donville Inniss, with Sharon Walrond, Paul "The Surfer" Bourne, Calvin Noel. (Nigel Browne)

Tue, November 13, 2012 - 4:29 PM

A drive to encourage Barbadians not to text while behind the wheel is set to begin in the first quarter of 2013.

Speaking at the launch of the No Thumbing Barbados campaign this morning, Calvin Noel, chief executive officer of Promotions Plus Inc – the company which developed the campaign – said the messages will be aimed at not only those who are already in the dangerous habit but those who will become motorists in another few years.

We have developed a simple but impactful integrated marketing programme targeting Barbadian male and female drivers between 16 to 55 years, who currently text and drive,” he told those gathered for the launch at the Lloyd Erskine Sandiford Conference Centre.

“I also took a proactive approach by using imagery and messaging focused on reaching future drivers – young people between the ages of ten and 15 years who are not yet behind the wheel but see adults texting and driving and those who would be taking driving lessons.”

Three stars of Barbados’ fastest growing spectator sport, rallying, will be the face of the campaign.

Noel said Roger ‘The Sheriff’ Skeete, St Elmo Cumberbatch and Paul ‘The Surfer’ Bourne readily agreed to lend their star power to the campaign. (DP)

  • Editor's Choice

Share your thoughts

Please sign in or register to post your comments.

Most Read Stories Today

Latest Videos

Quick Poll

Do you agree with Acting Assistant Commissioner of Police Erwin Boyce that convicts should be made to pay for their stay at HMP Dodds?

View Past Polls

Stay Connected to Your World

Join Your Friends & Our Community

Your Friends' Activity

Daily Cartoons

  • September 30, 2014 cartoon - 2014 09 30
  • September 29, 2014 - 2014 09 29
  • September 28, 2014 - 2014 09 28