Crop Over Central   

Classic milk, but not at $7.99!

By Merlan Yarde

| Wed, July 11, 2012 - 12:00 AM

Classic milk, but not at $7.99! ()

I read in the July 6 weekend Nation on Page 7 an advertisement headed Return Of A Classic, followed by the subheading We Listened To You And Now The Classic Is Back In A Brand New Package! – Enjoy. Turning to my daughter I quipped: “I now will buy PHD milk again.”  

Instantly my thoughts went back to when Pine Hill first introduced that “fancy” milk that didn’t need to be refrigerated before opening and had a super-long shelf life.

We were told it was the same milk and there was no need for alarm; it was in keeping with new technology . . . . But the milk tasted different.

Nevertheless I went to the supermarket to get my box of Classic milk for personal taste testing and was outraged at the price $7.99  for the one-litre box . . . . I put it right back and walked out.

If Pine Hill Dairy wants to alter its packaging to stay in the Trinidad market, fine; but don’t send us the bill!

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