• Today
    December 17

  • 02:21 AM

Celebrity ‘superclass’ perversely elevated

CHARLES KNIGHTON,

Added 24 November 2017

letterpen423x6304

It has recently come to my attention that Kendall Jenner, of the celebrity Kardashian/Jenner clan, was paid US$22 million in 2017 for modelling, as well as product endorsements, which advertisers feel certain her devoted minions will act upon.

After all, these products are now blessed with the all-important celebrity imprimatur.  

It was in F. Scott Fitzgerald’s Jazz Age that the modern concept of celebrity was born. But if the worship of gaudy wealth and fame began in The Great Gatsby era, it has been taken to new, perverse heights in our 21st-century world, particularly in America.

Today, celebrity demigods dominate every field: There are celebrity chefs, yoga instructors, home renovators, plastic surgeons, hip-hop moguls and reality-TV stars breathing the same rarefied air as do actors, athletes and models. 

This jet-setting, Davos-attending crowd constitutes its own superclass, amassing more and more wealth and power even as much of the middle class loses theirs.

To address the misery of the world’s poor, we turn to the superheroes Bono, Bill Gates and Mark Zuckerberg.

Replacing America’s once vibrant literary culture is Oprah’s book club. As inequality grows, average folk willingly yield their dreams to the gods, adopting the superrich’s “brands” as badges of validity and identity. 

Even Gatsby would be astonished.

– Charles Knighton

JOIN THE DISCUSSION

Dos and Donts


Welcome to our discussion forum here on nationnews.com. We encourage lively debate, but we also urge you to take note of the following:

  • Stay on topic – This helps keep the thread focused on the discussion at hand. If you would like to discuss another topic, look for a relevant article.
  • Be respectful – Meeting differences of opinion with civil discussion encourages multiple perspectives and a positive commenting environment.
  • Do not type in capitals – In addition to being considered “shouting” it is also difficult to read.
  • All comments will be moderated – Given the volume of comments each day, this may take some time. So please be patient.
  • We reserve the right to remove comments – Comments that we find to be abusive, spam, libellous, hateful, off-topic or harassing may be removed.
  • Reproduction of comments – Some of your comments may be reproduced on the website or in our daily newspapers. We will use the handle, not your email address.
  • Do not advertise – Please contact our Advertising Department.
  • Contact our Online Editor if you have questions or concerns.
  • Read our full Commenting Policy and Terms of Use.
comments powered by Disqus

VIDEO

BLOGS

KRYSTLE CLEAR img
THE LONG VIEW img
INSIDE EDITORIAL img
What's Trending img
MONEY MATTERS img
Toni-Ann Johnson img

FRONT COVER OF TODAY'S NEWSPAPER

CARTOON

POLL

Are you cutting back on how much you spend this Christmas?

Yes
No
Not sure yet

INSTAGRAM