• Today
    December 16

  • 06:58 AM

Online sales? Maybe one day, says Chanel

REUTERS,

Added 27 November 2017

chanel-logo

FILE PHOTO: A woman walks past a wall with logos of French luxury goods maker Chanel in Nice, France, February 22, 2017. (Reuters)

PARIS – France’s Chanel has no immediate plans for online sales of its coveted outfits or handbags, a senior executive said on Friday, making it one of the fashion world’s last hold-outs as rivals experiment with websites to win over new clients.

The label, known for its tweed suits and $4 300-plus quilted leather bags, already sells perfumes online, like its Chanel No 5, as well as eyeglasses and beauty products.

But it will draw the line there for the foreseeable future, said Bruno Pavlovsky, president of fashion at Chanel.

“If you give everything to everyone straight away, I think you lose that exclusivity,” Pavlovsky told a Vogue conference in Paris. “I’m not saying we won’t try it one day, but if we do it will be because we’ll really think there’s some added value.”

Luxury goods brands were slow to develop e-commerce sites as they worried that making products too widely available would erode their cachet.

But most have now taken the plunge. Conglomerate LVMH, parent to Louis Vuitton, hired a former Apple executive and recently launched a site hosting multiple labels, though its online strategy at each of its brands still varies wildly. 

Web sales will make up some ten per cent of revenues in the luxury goods market this year, according to consultancy Bain, which projects they could reach 25 per cent by 2025.

But Chanel’s out-of-step attitude was not a drag on the business, Pavlovsky said, adding that the label, founded by Gabrielle “Coco” Chanel in 1910, was reaching an increasingly young audience and had waiting lists for best-selling bags.

Controlled by secretive billionaires Alain and Gerard Wertheimer, Chanel does not regularly release financial results.

According to figures filed with the Amsterdam exchange, Chanel’s net profit fell nearly 35 per cent in 2016 and sales dropped nine per cent to $5.7 billion.

Most major rivals have enjoyed a sales bounce in 2017.

Chanel is no stranger to digital marketing, however, showing images on media like Instagram and Twitter from its extravagant catwalk shows and collections by designer Karl Lagerfeld.

But buyers want to try on the clothes, Pavlovsky said, adding that the business would look into providing “e-services” to allow buyers to reserve items online or make store appointments.

“Every time I’m in China I meet clients who come and say, ‘whatever you do don’t do e-commerce. The day you do it for us this won’t be exclusive anymore’,” Pavlovsky said. (Reuters)

JOIN THE DISCUSSION

Dos and Donts


Welcome to our discussion forum here on nationnews.com. We encourage lively debate, but we also urge you to take note of the following:

  • Stay on topic – This helps keep the thread focused on the discussion at hand. If you would like to discuss another topic, look for a relevant article.
  • Be respectful – Meeting differences of opinion with civil discussion encourages multiple perspectives and a positive commenting environment.
  • Do not type in capitals – In addition to being considered “shouting” it is also difficult to read.
  • All comments will be moderated – Given the volume of comments each day, this may take some time. So please be patient.
  • We reserve the right to remove comments – Comments that we find to be abusive, spam, libellous, hateful, off-topic or harassing may be removed.
  • Reproduction of comments – Some of your comments may be reproduced on the website or in our daily newspapers. We will use the handle, not your email address.
  • Do not advertise – Please contact our Advertising Department.
  • Contact our Online Editor if you have questions or concerns.
  • Read our full Commenting Policy and Terms of Use.
comments powered by Disqus

VIDEO

BLOGS

KRYSTLE CLEAR img
THE LONG VIEW img
INSIDE EDITORIAL img
What's Trending img
MONEY MATTERS img
Toni-Ann Johnson img

FRONT COVER OF TODAY'S NEWSPAPER

CARTOON

POLL

Are you cutting back on how much you spend this Christmas?

Yes
No
Not sure yet

INSTAGRAM