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HUNDREDS OF BARBADIAN CHILDREN will benefit from the 2012 KFC Annual World Hunger Relief Campaign, the proceeds of which will be donated to the Young Women’s Christian Association (YWCA) of Barbados. To this end, members of the general public are urged to support this most worthwhile cause up to December 31, 2012, in support of the YWCA’s Breakfast Club Programme. YWCA of Barbados president Paige Bryan said she was pleased KFC had once again selected the YWCA’s Breakfast Club to benefit from the fund. “While we acknowledge the issue of hunger is not as prevalent in our society as in some countries, the YWCA does recognize the need to assist where necessary, especially in these tough economic times. “The Breakfast Club commenced operations in January 2007 with 30 children. Today we serve breakfast to over 1 000 children daily at our Deacon’s Headquarters in addition to several satellite clubs.” KFC marketing coordinator Shekelia Barrow said having previously contributed to the YWCA’s Breakfast Club, the company decided that making a further contribution to such an important relief effort would be the right thing to do. “We continue to be impressed by the efforts of the YWCA of Barbados in their mission to alleviate the impact of hunger affecting children in Barbados. The KFC World Hunger Relief Fund was launched locally six years ago to provide financial aid to organizations which play an active role in the fight against hunger in their communities. The YWCA is such an organization which has been in the vanguard of assisting the less fortunate in local communities.” World Hunger Relief Posters and collection bins will be located at all 13 KFC restaurants across Barbados and customers will be given the opportunity to donate to the campaign. Proceeds are divided equally between the coordinating international organization and the local recipient chosen by KFC. The KFC World Hunger Relief Campaign seeks to highlight global hunger issues and raise funds to assist the United Nations World Food Programme and other hunger-relief agencies worldwide.