New Web conferencing service in the loop

shadiasimpson, shadiasimpson@nationnews.com

Added 23 October 2012

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A NEW AUDIO AND WEB CONFERENCING service solution is looming on the horizon for regional businesses. It is called LoopUp and is designed to change the traditional modalities concerning conferencing by focusing on ease of use and unique features. In an interview on Wednesday, director for the Caribbean region Wayne Atwell told BARBADOS BUSINESS AUTHORITY they were seeking to become the standard for the region. “We are pushing simple, reservationist conferencing. The fundamental problem with conferencing is you never know who’s on the call but with LoopUp, you have control,” he said. Atwell said LoopUp allowed users to utilize their mobile devices via an app available for BlackBerry, iPhone and Android devices as well as for Microsoft Outlook and the Web. Among its features are the ability to reduce or eliminate noise from individual participants, desktop sharing and being able to view LinkedIn profiles. However, he said LoopUp was not designed for video. “Corporate customers don’t want video cameras as the key focus then becomes what you look like. People are more interested in data; video simply isn’t practical,” he said. Atwell said the Caribbean was the logical next step for the British-based company as the region was ripe for what LoopUp was offering. “The Caribbean is ideal because it has [separate] islands, a strong drive for inter-island collaboration, high handset and broadband penetration, and travel between islands is expensive and difficult, so the time is right for such a global product,” he said. LoopUp is not yet available to the public as Atwell said they were currently doing market research. He said it would not be offered directly when ready but would come through their various business partners sometime in the new year. As for the future, Atwell said they would be looking to penetrate South America via Panama. (CA)

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