Secretary General of the Caribbean Tourism Organization, Hugh Riley. (FILE)
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On the heels of the past year’s successful Year of Rejuvenation, the Caribbean Tourism Organization (CTO) has declared 2019 the Year of Festivals in the Caribbean. Throughout 2019, the region will celebrate the unique rhythm and tempo of each CTO destination.
“The Year of Festivals will focus on the fascinating events that have become an integral part of the Caribbean tourism calendar. Festivals help to energise communities across the region, while giving visitors more reasons to enjoy our destinations,” said Hugh Riley, Secretary General of CTO.
“In addition to providing an opportune time for vacationers to visit, these celebrations also emphasize the unique characteristics that define the many diverse backgrounds and traditions which comprise the Caribbean’s cultural tapestry,” added Riley.
The 2019 Caribbean Year of Festivals will be promoted through social media and traditional media channels and will create opportunities for travellers and vacation planners to share their experiences.
“While each destination is unique and inviting in its own right, the common denominator for all Caribbean societies is a yearning to celebrate life − and each Caribbean country provides a beat that can’t be replicated elsewhere,” said Riley.
“The Year of Festivals will highlight music, art, sailing, lights, food, rum, religious, literary and dance festivals celebrated throughout the region. It’s a theme which can easily be embraced by all CTO member destinations,” Riley noted.
Throughout 2019, the CTO will assist member countries with an assortment of promotional concepts and opportunities which can be implemented around the theme of festivals to appeal to consumers, travel professionals and creators of unique vacation experiences. (PR)