• Today
    November 19

  • 04:44 PM

Rihanna seals Barbados deal

CAROL MARTINDALE, carolmartindale@nationnews.com

Added 15 June 2011

rihannaloudtour

Rihanna, one of the best-selling artistes of all time with more than 30 million records and 100 million singles sold, has signed a multi-year deal with The Barbados Tourism Authority (BTA) to exclusively promote Barbados as a tourist destination. In a press release today, it stated that the three-year partnership officially kicks off in Barbados on August 5, 2011 with a full-length concert of her current “Loud” tour produced by the BTA and Roc Nation. “Barbados is a place like no other and one of the reasons for this is the spirit and national pride of our people,” said Rihanna.  “I want each and every visitor to this beautiful island to experience what makes this destination different from all others and that is the spirit and warmth of my fellow Barbadians.” The BTA release further noted that as an ambassador for Barbados, over the next three years, Rihanna will exclusively promote the destination through advertising campaigns, promotional appearances and via her social media presence. In addition to her concert in Barbados this summer, Rihanna will promote travel to the island from Brazil during her appearance on tour in September. “In the hearts of every Barbadian, Rihanna is known as the girl down the road, but to the world she has become a musical sensation and social phenomenon,” said Minister of Tourism, Richard L. Sealy. “She is a great source of national pride to Barbados and we are thrilled to enter into this formal partnership to promote Barbados as a leading tourist destination.”

JOIN THE DISCUSSION

Dos and Donts


Welcome to our discussion forum here on nationnews.com. We encourage lively debate, but we also urge you to take note of the following:

  • Stay on topic – This helps keep the thread focused on the discussion at hand. If you would like to discuss another topic, look for a relevant article.
  • Be respectful – Meeting differences of opinion with civil discussion encourages multiple perspectives and a positive commenting environment.
  • Do not type in capitals – In addition to being considered “shouting” it is also difficult to read.
  • All comments will be moderated – Given the volume of comments each day, this may take some time. So please be patient.
  • We reserve the right to remove comments – Comments that we find to be abusive, spam, libellous, hateful, off-topic or harassing may be removed.
  • Reproduction of comments – Some of your comments may be reproduced on the website or in our daily newspapers. We will use the handle, not your email address.
  • Do not advertise – Please contact our Advertising Department.
  • Contact our Online Editor if you have questions or concerns.
  • Read our full Commenting Policy and Terms of Use.
comments powered by Disqus

POLL

Do you believe students should be barred from buying food from vendors during school hours?

YES
NO

FRONT COVER OF TODAY'S NEWSPAPER

CARTOON

INSTAGRAM