Rihanna unveils BTA campaign photos

CAROL MARTINDALE, carolmartindale@nationnews.com

Added 07 November 2012

rihannabtacampaign

It was just a taste of what is to come when Barbadian international singer Rihanna yesterday gave a sneak peak into her Barbados tourism campaign. A mere five photographs were released on her website Rihanna Daily, teasing readers with images, which only reveal the Grammy award winner "in part" and complemented by intriguing clips of a campaign that is designed to entice and lure visitors to these shores, The mysterious journey begins with phrases like "The end of the road is just the beginning", moving on to the idea of "Getting lost is the quickest way to find something new" and then "The biggest risk is not taking one" and " Adventure is discovered". The teaser to the campaign ends with "A stranger is just a friendyou haven't met yet." Chairman of the Barbados Tourism Authority Adrian Elcock said “For the first time we will be able to launch a fully integrated ad campaign and we are very excited about that". Rihanna has signed a three-year contract with the BTA to promote Barbados. The photographs for the campaign were taken in August this year when Rihanna was in Barbados. (CM)

JOIN THE DISCUSSION

Dos and Donts


Welcome to our discussion forum here on nationnews.com. We encourage lively debate, but we also urge you to take note of the following:

  • Stay on topic – This helps keep the thread focused on the discussion at hand. If you would like to discuss another topic, look for a relevant article.
  • Be respectful – Meeting differences of opinion with civil discussion encourages multiple perspectives and a positive commenting environment.
  • Do not type in capitals – In addition to being considered “shouting” it is also difficult to read.
  • All comments will be moderated – Given the volume of comments each day, this may take some time. So please be patient.
  • We reserve the right to remove comments – Comments that we find to be abusive, spam, libellous, hateful, off-topic or harassing may be removed.
  • Reproduction of comments – Some of your comments may be reproduced on the website or in our daily newspapers. We will use the handle, not your email address.
  • Do not advertise – Please contact our Advertising Department.
  • Contact our Online Editor if you have questions or concerns.
  • Read our full Commenting Policy and Terms of Use.
comments powered by Disqus

VIDEO

FRONT COVER OF TODAY'S NEWSPAPER

POLL

Should private waste haulers continue their protest against the tipping fee?

Yes – Their livelihoods are at stake.
No – The health of the nation is at stake.
Don’t know.

INSTAGRAM

CARTOON