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    November 17

  • 10:28 PM

Massy day dawns on Barbados

BEA DOTTIN, beadottin@nationnews.com

Added 03 July 2014

massystoreslogo

Several longstanding and familiar Barbadian corporate brand names have become casualties of a rebranding exercise by their Trinidad and Tobago owner the Neal & Massy Group. But speaking in anticipation of likely opposition to the move by some Barbadians, Minister of Industry, International Business, Commerce and Small Business Development Donville Inniss said rather than complaining, these individuals should see it as motivation to become more “aggressive” and spread “their wings” overseas. As a result of the rebranding announced Wednesday evening outside of the new Dome Mall in Warrens by the Trinidad company’s president and group chief executive officer, Gervase Warner, its change of name to Massy has resulted in what was known as Barbados Shipping & Trading for nearly 100 years becoming Massy (Barbados) Limited. Additionally, Super Centre will now be called Massy Stores Supermarket and there are also name changes for Dacosta Mannings (Massy Stores Home), Knights Pharmacy (Massy Stores Pharmacy), 99 Convenience (Massy Stores Express), United Insurance (Massy United Insurance), SBI Distribution (Massy Distribution), Illuminat (Massy Technologies), SP Musson (Massy Properties), Booth Steamship (Massy Shipping Services), and Dacosta Distrbution (Massy Gas Products). Saying the rebranding was three years in the making, Warner said it was not a sign that his company had no regard for the longstanding company names and brands Barbadians were familiar with. He pointed out that some well-known brands in Trinidad had also been similarly affected. (SC)

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