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    November 14

  • 08:51 PM

Laying the foundation

SHERIA BRATHWAITE,

Added 09 April 2017

shakira-padmore-040917

Shakira Padmore is known for her work on eyebrows. (AM)

AFTER SECONDARY SCHOOL Shakira Padmore was unsure of what career path to pursue. She was encouraged to focus on academia and therefore attended the Barbados Community College (doing accounting and sociology) and Samuel Jackman Prescod Polytechnic (office management).

But that was not her passion. She was into all things beauty.

“Just after secondary school I used to model for a promotion group around the time of the UWI [University of the West Indies] carnival. I helped the make-up artist and my passion grew from there,” said the 21-year-old.

Shakira worked at a beauty store in Bridgetown in the make-up department. She became popular for putting on eyelashes and shaping eyebrows.

But she wanted more. She decided it was time to spread her wings.

In 2014, at the age of 19, Shakira boldly opened her own make-up business – Beautii Bliss.

“At first I was doing it as a little hustle from home but now I am a full fledged make-up artist.

The Christ Church Foundation School alumna said her family supported her business venture although they had a few doubts.

“My mother, sister and friend encouraged me a lot,” she said. “But my mother always wanted me to at least get an education. She used to say, “Everyone needs a skill but you still need book sense too,” so I guess that is why she pushed me to go to those tertiary schools.

“But I am glad that I did because I could use what I learnt from accounts and management and applied it to my business.”

But, at first, the going was rough.

“It was hard setting up and to this day it still is difficult managing a small business but as an entrepreneur this is my everything . . . . Everyday is not the most productive and yes I had my doubts about finding another job, but I have come too far to turn back.”

Shakira has been booked for weddings, cruises, parties and dinners and other events but she confessed to EASY magazine that her goal is to do make-up for celebrities. So she continues to network, promote her business properly and show her clients and potential clients how passionate she is about beauty.

That is why her social media presence is important.

“Social media platforms are great for advertising cost-effectively and interacting with a large audience. I always try to keep up to date with the latest trends in beauty and display my own take on it on Instagram.

“I realised too that women like to watch short tutorials to achieve their favourite looks, so I also try to cater for them as well.

“People might say I am giving free lessons but I actually got bookings from Instagram live and the feedback I get is great.

“I like when people message me and say they learnt something or that I should do it again.

Shakira says it is also important to build relationships with clients and potential clients so they can get a sense of your personality and what you are about.

Shakira says her two favourite products are her beauty blender and buffer brush.

“There are a lot of varying make-up brands and products to choose from but I always look for the best quality, which is light and has good coverage. Always cleanse your face before you apply make-up. This can be done with a facial wash or toner and at least once a week use a mask and moisturise after washing. This keeps your skin radiant and healthy.

She said that although make-up is a beauty enhancer and boosts one’s self-esteem and confidence, skin care is a must.

“Remove make-up with facial wipes and cleanse afterward. Then moisturise your face after using a facial scrub. Moisturising is very important although some may think we live in a hot climate and do not need to.”

She also teaches make-up at the Barbados Vocational Training Board and also does travelling make-up artistry.

“Last year I travelled to St Vincent and the Grenadines during Vincy Mas’. This was my first time and I posted a flyer on Instagram and got a few clients. I also did make-up at the side of the street.

Shakira said she made the right decision working in the make-up industry.

“It feels great going to work every day doing something I love”.

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