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FIFA foils ‘ambush


rhondathompson, [email protected]

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JOHANNESBURG – FIFA has denied reports that it detained dozens of women for wearing orange mini-dresses at a World Cup match in an alleged ambush marketing scam by a Dutch brewery.More than 30 young, blonde fans attended the Netherlands’ match against Denmark at Soccer City on Monday wearing skimpy dresses that are in the country’s national colour and are a symbol of a beer advertising campaign back home.“There were no arrests. No one was detained,” FIFA spokesman Nicolas Maingot said yesterday.However, he said FIFA officials at the stadium did ask the women about “clear ambush marketing”. (AP)

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