COME Saturday, March 5, Barbadians will be able to get their hands on Reb’l Fleur, the much talked about fragrance by Barbadian superstar Rihanna, which will be launched locally at all Cave Shepherd and Harrisons stores.
Regional director of marketing for Duty Free Caribbean, Tracey Lloyd, expressed excitement about the launch of the fragrance since many customers have been asking for it for weeks.
“Reb’l Fleur was only released in the United States this month but our customers have been asking about it constantly. We are happy to let them know that it will be here in a few weeks and that they can get the opportunity to preview and pre-order it by visiting a special booth on the ground floor of our Cave Shepherd, Broad Street store during the days following up to the launch,” Lloyd said.
The fragrance can also be pre-ordered online.
The first fragrance from the chart-topping, award-winning star, known for her glamorous, audacious, fashion-forward style, was launched earlier this month in the United States, and Rihanna explained: “I believe a woman should dare to be different – willing to live her life for herself and not for other people.
“This fragrance is about my passion for individuality – being expressive and empowering, yes, but also emotional and intriguing. I promise you Reb’l Fleur will not be easily forgotten,” she said.
Fred Purches, chairman and chief executive officer of Parlux Fragrances, Inc., also noted recently: “Rihanna is a compelling modern figure in today’s popular music scene. She is strong and iconic while still being sexy and appealing.
“Reb’l Fleur will express her vibrant personality with a bold, luxurious harmony. This will be a fragrance that is timeless in its sensuality but youthful in its upbeat contemporary appeal.”
Reb’l Fleur is daring and sexy, and is as much in tune with Rihanna’s Barbadian roots as it is with the glamour of her present life in the United States. It was created by internationally renowned perfumers, Caroline Sabas and Marypierre Julien.
Rihanna, a cultural ambassador for Barbados, has achieved seven No. 1 singles on the Billboard Hot 100 since first appearing on the chart on June 11, 2005, which is the most by any artist during that time span.
As of July 2010, she sold approximately 5.6 million album units in the United States. She also recently copped her fourth Grammy Award and took the Best International Female Artist Award at the Brit Awards 2011 in London.
