The Chevrolet dealership was launched last Friday, the newest to the list of automotive dealerships held by Simpson Motors.
The company, which recently took over responsibility for the Chevrolet brand in Barbados, gave members of the media a look at the two models on display, the 2012 Spark and the Cruze, an executive sedan.
Christian Torres, General Motors sales manager for the Caribbean, was on hand for the launch and said it was an exciting occasion for his company.
“Today is a really important day because we all are witnessing the launching of Chevrolet in Barbados through our new dealer Simpson Motors. This milestone is really important for GM since it is the result of all the efforts made day by day in order to offer Chevrolet vehicles to our customers all around the world,” he said.
Meanwhile, sales director of Simpson Motors, Mark Hamilton, said his company was proud to be associated with General Motors and expected a long and rewarding relationship with the company.
“At the start of 2011, Simpson Motors was presented with an opportunity to re-establish a relationship with General Motors and we are pleased to say that today marks a new beginning for the Chevrolet brand in Barbados.
“With a new generation of product offerings supported by General Motors, we see this as our opportunity to partner with one of the strongest, most recognizable brands and trademarks in the world and to make an impact on the local automotive market.”
Apart from being taken for test drives in the two vehicles, members of the media completed a brief questionnaire which was raffled at the end of the official launch.
Starcom’s Dennis Johnson copped the biggest prize when his voucher landed him the keys to drive free for the weekend in the Cruze, while his colleague, photographer Alwyn Kirk, got a similar opportunity in the Sporty Spark.
One member each from CBC and the Barbados Advocate won special tokens, compliments of Chevrolet. (CH)
