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Direct mail ‘still has a role’


marciadottin, [email protected]

Direct mail ‘still has a role’

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THERE IS STILL A FUTURE for direct mail despite suggestions that the advent of email and the Internet have made the post somewhat irrelevant.
That is the opinion of Raquel Ferrari, programme manager with the Universal Postal Union.
She was speaking on the sidelines of a three-day regional Direct Mail Advisory Board Workshop that was hosted in conjunction with the Barbados Postal Service at Divi Southwinds Beach Resort, St Lawrence, Christ Church.
She said the Postal Service – using more targeted campaigns – needed to position itself as the channel through which Government, non-governmental organizations and businesses could reach their customers.
“In today’s world these organizations have an entire wealth of different channels to communicate with their audience. Organizations would use the Internet, social networking [sites], and blogs alongside the traditional medium – newspapers, radio, television – to communicate with their audience,” Ferrari noted.
 
Read the full story in today’s MIDWEEK NATION.

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