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Legends launches fan club

BEA DOTTIN, [email protected]

Legends launches fan club

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Barbadians have the chance to become part of Cricket Legends Of Barbados while getting closer to their 42 living cricket greats for just $100 a year.
In a novel marketing strategy announced on Friday at Legends headquarters Herbert House, Fontabelle, St Michael, newly appointed Cricket Legends Of Barbados Inc. (CLOBI) general manager Michael Lucas outlined several benefits for people who sign up as members of the official fan club.
Applicants can request one of the 42 legends to be pictured on their collectible card which would feature the career highlights of that legend.
The membership card would entitle fans to: two free visits to the Cricket Legends Museum within the 12-month period for the bearer and one guest; a free cricket icon DVD of choice or up to $75 in exclusive Legends merchandise; ten per cent discount on any merchandise not already discounted; invitations to upcoming select exclusive CLOBI events; access to the fan club membership area of the Cricket Legends Internet site where uncommon cricket images, audio and promotions will be available; and the chance to enter a sweepstake and win a day in the Cricket Legends box at Kensington Oval during international cricket matches, where there will be two winners each day of the match.
CLOBI chairman former West Indies all-rounder Ian Bradshaw said that the fan club was an attempt to promote a more mutually profitable relationship between Legends and fans.
Present at the launch were Sir Wesley Hall and Charlie Griffith, Seymour Nurse, Cammie Smith, Vasbert Drakes and Rawle Brancker.
With Sir Wesley being chosen as the first legend to adorn the prototype Fan Club Card, Barbados Cricket Association CEO Michael Brown became the first proud recipient of that card. (KB)