Celebrating the work of the CFO

The importance of the work of the chief financial officer (CFO), who is responsible for overseeing the financial activities of a company, is being highlighted this month by the Association of Chartered Certified Accountants (ACCA).
Explaining the campaign, Helen Brand, the chief executive of ACCA said: “January … is a good time to support the work of CFOs and the central role they play in business strategy. The campaign will also raise awareness of ACCA’s work on issues faced by the CFO, and to bring together a range of research and resources we have produced recently.”
To develop its resources, ACCA has been working with its global strategic partner, IMA, the United States-based association of accountants and financial professionals in business, on a range of CFO publications.
Jeff Thomson, president and CEO of IMA, said: “This campaign links seamlessly with our joint work on the world of the CFO. Our latest report showed how the role of the CFO is changing, with CFOs surveyed for the report saying that cost reduction, financial control, and the emerging responsibility of forecasting are the top three priorities for today’s finance leaders.” (GE)