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BICO to offer new sizes, prices

BEA DOTTIN, [email protected]

BICO to offer new sizes, prices

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Local ice cream maker BICO Limited has announced that it would soon introduce new sizes for some of its products and a new pricing structure for some items.
During the staff awards ceremony at Cricket Legends of Barbados in Fontabelle, BICO’s executive chairman Edwin Thirlwell said the market remained “very price-sensitive” and the company was “reacting accordingly”, opting not to divulge details.
He admitted, though, that the company faced a difficult year since the fire which destroyed the manufacturing plant in August 2009.
“We have had ups and downs. However, it is reasonable to say that we are making progress [but] we are by no means out of the woods yet, nor is the world, the region or Barbados.
“We are all still fighting to move forward in really difficult times . . . [but] we are moving in the right direction,” he said.
He said, however, ice cream sales for 2012 and “this year to date” were up ten per cent, adding that the cold storage remained “vulnerable to volumes and performances beyond our control because the cold store is correspondingly ten per cent down”.
Thirlwell said the performance of the company was a reflection of the economy and lack of confidence among people.
During the award ceremony workers were awarded for their contribution to the company’s success over the years. A number of them were also presented with awards for long service ranging from five to 35 years. (MM)

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