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Lil Rick joins LIME team


Natanga Smith

Lil Rick  joins LIME team

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Digicel’s loss is LIME’s gain as the telecommunications giant announced yesterday in a Press conference that popular entertainer Lil Rick has joined its roster of entertainers as LIME’s newest ambassador.
“We are thrilled with our new partnership with Lil Rick,” said Carolyn Williams-Gayle, manager, corporate communications and public relations.
The merger of two big brands should bring international and regional exposure and increase market share, and LIME is hoping that Lil Rick will do for them what he did for Guinness and now does for Mackeson.
Williams-Gayle said LIME always wanted Lil Rick as an ambassador.
“He walked into our offices and we said, ‘Yes, yes yes’,” she said, explaining how the merger came about.
“He is a tried and tested performer with a fan base to rival that of any artiste in the Caribbean. He is a national treasure and we are pleased to have him represent the LIME brand,” she added.

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