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TOURISM MATTERS: Success a result of planning


Adrian Loveridge

TOURISM MATTERS: Success a result of planning

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This week marks column number 156, or three years, and I applaud those of you who have remained loyal and focused on the message, rather than the messenger. While I may have offended a few people along the way, that was never the honest intention.
From my very first visit in the late 1960s, I always felt that Barbados was a special place. At least, in the early days, I had this great utopian dream that at some stage, within my lifetime, the island could easily become, from a tourism perspective, the Switzerland of the Caribbean.
Easily has become, perhaps, an almost unreasonable objective. As most of us know, very little success is achieved without considerable and consistent effort, careful planning, attracting passionate and committed people who can implement coherent policies, and maintaining high standards.
Sadly, unless those key components are in place, and working together, there is precious little hope of what is conspicuously needed and necessary change being brought about in the foreseeable future.
Just a couple of weeks ago, I complimented the current Government for announcing in this year’s Budget, a reduced rate of value added tax on hotel accommodation and the direct tourism services providers. 
At the time, I paid particular attention to the statement made by Minister of Finance Chris Sinckler that “the initiative would cost the Treasury about $9 million annually”. 
While puzzled by this figure, I thought, ‘Who am I, a mere small hotelier, to question what had clearly been put together by a whole ministry and its many staff members?’
Surely, some in-depth prior research was undertaken to assess the probable cost to Government and the full ramifications.
There appears to be no shortage of state agencies available to glean accurate information, including the Ministries of Finance and Tourism, the Barbados Statistical Service, the Barbados Tourism Authority and the very vocal Central Bank of Barbados.
It now transpires that not a great deal of thought at all had gone into this part of the “plan”, and what is equally disturbing is that this was not seized on by the Opposition in both houses and the Independent senators.
It also partially explains why the Barbados Tourism Authority did not highlight the significant savings that our visitors would have benefited from, beginning October 1. As a result, confusion reigns throughout our tourism marketplaces, the travel trade, within our local tourism industry and especially across most of the related social media sites.
Past policymakers might have dismissed media like TripAdvisor as a menace, but if anyone in authority really thinks they can ignore a website attracting a quoted 260 million unique visits each month, or 70 new contributions posted every minute, then they are clearly living on a parallel planet.  
I seriously wonder how much longer we can go on shooting ourselves in the foot, while arrival numbers and spending continue to plummet.
Last week, I touched on our current investment climate and whether we should be addressing its imperfections. That was before yet another restaurant, TGI?Fridays, bit the dust, with the loss of 50 more jobs.
Citing the reasons, chairman Christian Mouttet, of the Trinidadian-based Prestige Holdings Ltd, said: “It became unsustainable due to local operating costs, increasing losses and the declining local economic climate.”
This, after reporting a 20 per cent hike in profits for the company during its last published six months of trading.
• Adrian Loveridge is a hotelier of four decades’ standing.

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