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Chen takes over BB market

Natasha Beckles

Chen takes over  BB market

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With a new chief executive officer at the helm and a return to its original business of providing communications solutions for businesses and governments, BlackBerry officials are confident that the company will be around for years to come.
Once the world leader in smartphones and a clear favourite of Barbadians, the company has lost considerable market share worldwide to Apple and android devices in recent years.
However, industry experts suggest the company could be headed for a turnaround following an injection of US$1 billion from a number of investors,  including Canadian insurance company Fairfax Financial which had initially tentatively agreed to buy BlackBerry.
In addition, John Chen, who is credited with the dramatic turnaround of Sybase, has taken over from Thorsten Heins as CEO of BlackBerry. Corporate communications manager of BlackBerry Arno Glompner told BARBADOS BUSINESS AUTHORITY the ongoing restructuring process meant the company had to be “super-efficient”.
“We’re [refocusing] on what we can do best, which is supporting hyper-connected people that want to get stuff done.
“We are the most secure solution still out there for governments and large enterprises. That’s where we came from and that’s where we’re kind of going back,” he said during a recent visit to Barbados.
Glompner and territory sales manager for the Caribbean Kenneth Moore however stressed that BlackBerry was not abandoning its consumer business.
“When things may not be going as well you have to focus on what you’re good at instead of trying to bat everywhere around the park.
“Our focus right now is to play to our strengths and then hopefully that will continue to help us get back on a positive track,” he said.
Meanwhile, Moore said the new BlackBerry Z30, the first to run on the BlackBerry 10.2 operating system, would be in the Caribbean before Christmas.
It features a five-inch screen, a bigger battery and the new BBM Now and BlackBerry Natural Sound technology.