LIAT planning growth path
Regional airline LIAT is seeking to strengthen its position as a robust interline partner following talks with travel industry and airline partners at the recent World Travel Market (WTM) industry exposition in Britain.
Director of Commercial and Customer Experience Leesa Parris-Rudder and Deryck Clarke, offline sales manager at LIAT, reported a busy trade show which positioned LIAT positively in the global marketplace. Parris-Rudder, who noted that destination partners, tour operators and airlines were impressed by LIAT’s fleet modernization plans, said: “We are very encouraged with the response to LIAT.”
While the regional market is critical to the success of LIAT, she noted that the carrier was transporting an increasing number of tourists from international carriers from the United States, Britain and Canada.
“Our new ATR aircraft and Brand Camp training programmes will help us to exceed expectations of both regional and international customers as they explore the wonders of the region,” she said.
The airline executive noted that WTM also afforded LIAT the opportunity to solidify its relationships with tourism destination partners in the busy Caribbean section of the ExCeL London Exhibition and Convention Centre.