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RiRi’s a Balmain babe

marciadottin, [email protected]

RiRi’s a  Balmain babe

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She’s always been a big fan of French fashion label Balmain, and Rihanna’s taken her love for the label to a new level – the singer features in their Spring 2014 advertising campaign.
With her black hair looking tousled and textured the singer is seen modelling different outfits in the more-is-more spring/summer 2014 collection, which has a distinctly eighties feel.
In one of the pictures, the star wears an off-the-shoulder denim top interlaced with gold chains. In another, she works a pink dogtooth-checked kimono, nipped in with yet more of those heavy, gold chain belts complete with lace boots and gold toe caps. Ever the hair chameleon, Rihanna debuts a new ‘do’ for the pictures – her latest style is a side-parted, curly bob.
Speaking to WWD, Balmain’s creative director, Olivier Rousteing, described the casting as a dream come true, adding: ‘When the woman that inspires you wears your creations, your vision feels complete’. Shot in New York by Inez van Lamsweerde and Vinoodh Matadin, the campaign was directed by Atelier Franck Durand and styled by Mel Ottenberg.
RiRi’s latest win, tops a year that has seen her explore numerous projects outside of sellout world tours. 2013 has witnessed the 25-year-old turn fashion designer for River Island, make-up maestro for MAC, star on the front of ELLE’s April issue, and become the third artist in history to secure seven number ones in seven years. (NS)