Hold on, Speightstown – big things are coming your way! That’s the promise of the Sandals hotel chain.
In fact, regional public relations manager Dominic Fedee told the MIDWEEK NATION yesterday they were confident the impact of Sandals on Barbados as a whole would leave islanders pleasantly surprised.
Stressing that Sandals’ marketing approach did not recognise a low or high season, but operated with an average 85 per cent occupancy year-round in many of its locations, Fedee said the international corporation was looking for a transformation of the St Peter town the way it did with Exuma in The Bahamas not so long ago.
“The talk so far has been about Sandals, but the game changer will be Beaches [the brand that will be established at what is now Almond Beach Village in St Peter],” Fedee said.
