Weekend off to a fresh start

THE WEEKEND NATION is sporting a fresh new look and layout and yesterday free copies were made available to Barbadians.
Head of marketing and communication at Nation Publishing Co. Limited, Valerie Hope, said the public could either fill out surveys, write an email or go on to the Nation’s website or Facebook page to make their feelings known.
“We wanted to create an impact in the public’s mind about the new publication and so we launched this public outreach initiative,” she said.
A three-person team, made up of Fabyèon Burgess-Yearwood, Charmaine Douglas and Justin Bridgeman of Outside The Box Inc. teamed up with the Nation to spread the word and distribute the free copies of the paper.
“The Nation is rebranding the WEEKEND NATION and given that it coincided with Valentine’s Day, we gave away red bandanas as well as a fresh apple in keeping with the fresh theme while collecting feedback from people about the new format,” said Burgess-Yearwood, adding that the response had been “excellent”.
Meanwhile, Hope said the distribution team visited several locations, including Orange Hill, Holborn Circle, Norman Niles Roundabout, Bridgetown, Sheraton Mall, The Alleyne School, Christ Church Foundation, The Lodge School and Collymore Rock.
“We want to push the concept of fresh Fridays around the WEEKEND NATION going forward, so this is not a one-off concept,” said Hope.
There was also a fresh café in the Nation’s Fontabelle, St Michael office for the day, where clients enjoyed free fishcakes, bakes, mauby, lemonade, coffee and tea. (CA)