LIME wins 8 ADDY awards
Following outstanding performances across several media platforms, LIME was recently recognised by the Caribbean Advertising Federation with eight ADDY awards, including six gold awards.
The telecommunications provider copped the majority of its awards for print and television campaigns. However, it was the company’s LIME EZ Talk “Hollywood” television spot that won the Judge’s Choice award for non-traditional advertising. The “Hollywood” commercial also won gold in the regional competition in the same category.
“We feel justly proud that some of our creative campaigns came out on top. The past year was certainly a tough one for several companies but it is indeed gratifying to be recognised for good work,” said Rachel Pilgrim, head of marketing and corporate communications, LIME.
The telecoms company also received gold awards for its ‘What a Time’ music video featuring Jamaican dancehall star Konshens, as well as top prizes for branded content and integrated campaigns, both of which featured its captivating ‘Talk EZ One Rate’ and ‘LIME Christmas Mission’ campaigns which were launched in June and November respectively.
“We believe our advertising speaks directly to the positive attributes of the Caribbean, and most importantly, its people – our customers,” added Pilgrim.
“This year, we were competing against 45 other companies from as far afield as Belize and Puerto Rico, so to win six gold awards in a major achievement indeed. From here on out, we will continue to build upon our proposition of ‘Value Every Moment’ because to be adjudged as one of the top companies in the region is a testament to the depth and quality of our creative team.
We couldn’t be happier with the results,” she said. (PR)