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Looking to grow Almond brand


mialisafenty, [email protected]

Looking to grow Almond brand

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MINISTER OF TOURISM Richard Sealy is looking at the possibility of taking the Almond brand to other properties, but will remain true to its commitment to the Jamaican-based Sandals and Beaches.
Sealy told tourism players at Friday’s reopening at Almond Beach Village that Government had entered into discussions with that brand in relation to the Heywoods, St Peter property for next year.
“We know that in spite of Bernie [Weatherhead’s] best efforts, that is still the intention for the time being. However, the Almond brand still can be taken to other properties because it has value,” he told the audience that included interim manager Weatherhead, business magnate Sir Charles Williams and Minister of Housing Denis Kellman.
He reiterated, however, that Government should not be buying hotels, as it had done with Almond at a cost of US$53 million.

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