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Salvation Army pleased with appeal response

NATASHA BECKLES, [email protected]

Salvation Army pleased with appeal response

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BARBADIANS REACHED OUT in greater numbers than ever before to support the Salvation Army’s annual letter and kettle appeal last December, and despite not reaching its stated targets, the Army is saying a sincere “thank you” to all who assisted in the effort.
Addressing the monthly meeting of the advisory board of the Salvation Army, Major Rosemarie Brown said the response from Barbadians in general had been very good given the prevailing harsh economic climate.
Divisional commander for Barbados and St Lucia said despite falling short of its fund raising goal, the Army would earnestly strive to maintain all of its annual outreach programmes.
“Individual response was better than previous years in terms of the numbers of people contributing, and we also appreciated the contribution of corporate Barbados.
“What we found however, is that people generally gave less, which we understand because we were and continue to be in a difficult period where people have to be very budget conscious. The result was that we failed to reach our target of seven hundred thousand dollars.  Our Letter and Kettle Appeals at Christmas raised $541 000, falling short of our target by $159 000,” she said.
Brown said there had been no delay in implementation of the Army’s 2014 programmes.
“We are continuing to meet the needs of those who we are able to.  We maintain ‘where there is a need, there’s the Salvation Army,’” she said. (PR)