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Luck goes with mum

marciadottin, [email protected]

Luck goes with mum

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Every morning while taking her son to school, Kimberley Maynard would listen to Hott 95.3 FM to hear the question and make the call to be entered in the British Airways (BA) promotion.
Her perseverance paid off last Friday when her name was drawn as the winner of the campaign to celebrate BA’s 60th anniversary flying to Barbados.  
Maynard, who won two tickets to Britain on the airline, said she tried calling several times before she was able to get through.
She said when she heard her name announced on the radio as the winner, she screamed so loud, adding that everyone was calling to tell her that they heard her name.
District manager for British Airways, Nigel Blackett, said it was the first radio promotion British Airways ever did and they chose Hott FM to reach a young demographic.
He said the airline had been around for a long time and developed a reputation as having a more mature traveller, so going with Hott FM allowed it to expose the products and services to a different market. (LK)

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