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Soca’s elite for the Hill

SHERRYLYN CLARKE, [email protected]

Soca’s elite for the Hill

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The crème de la crème of Caribbean artistry will be on display when the Farley Hill National Park hosts the highly anticipated Soca On De Hill concert – branded the “world’s greatest soca party”.
“Since making its debut more than five years ago, the event has grown from strength to strength and its presence has certainly raised the overall profile of Crop Over,” said Marilyn Sealy, corporate communications and public relations manager for new main sponsor, LIME.
This year, LIME has partnered with 4D Entertainment to whet the appetite of soca fans with local favourites such as Lil Rick, Blood, Edwin Yearwood and Peter Ram, all of whom are official LIME Ambassadors.
??The very best
? Also representing Barbados on Sunday, July 20, will be Biggie Irie, Gorg, Mikey, Red Plastic Bag and krosfyah, while joining them from Trinidad and Tobago will be Farmer Nappy, Kes The Band, Cassi and Blaxx, along with Skinny Fabulous of St Vincent and the Grenadines.
“The line-up this year is jam-packed with the very best of Caribbean entertainment, a testament to the event attracting and securing a premier cast year after year,” added Sealy.
?“LIME is in the business of connecting people through the provision of telecommunication services, so naturally the company is pleased to align itself with such a cultural extravaganza, one which continues to bring Barbadians, and by extension, Caribbean people, together. We are very much looking forward to a fantastic show.”
??Confidence vote
??In thanking the corporate sector for its continued support, Rudy Maloney of 4D Entertainment, organisers of the event, said: “It gives us great satisfaction to know that we have the stamp of approval and the vote of confidence from another Barbadian company such as LIME.
“They could have taken their sponsorship dollars elsewhere but they chose to invest in a local company with a fully homegrown product.
?“In today’s economy, we are seeing several stage shows, even some well-established events, falling by the wayside on a weekly basis. This is an unfortunate situation which we feel can only be countered by providing a high-quality event for paying patrons.
“As we continue to build our brand, this will remain our guiding philosophy for Soca On De Hill.”
In a strong show of support for the “Sweetest Summer Festival”, LIME has also partnered with several corporate entities and private groups to facilitate the hosting of several major events and fetes, including Brewster’s Road Crew, Bliss, Fyah de Wuk and Lush.
?While also lending its support to Foreday Morning bands such as Mixed Nutz, Spectrum and EV Entertainment, the telecoms company will have a heavy presence on the road during Kadooment Day with Zulu International, the band of choice for international superstar Rihanna.
Sealy said LIME was pumping more than $350 000 into Crop Over through its varied sponsorship packages. (PR)

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