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Tourism’s new body

BEA DOTTIN, [email protected]

Tourism’s new body

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There will be more casualties at the Barbados Tourism Authority (BTA) as its replacement, the Barbados Tourism Marketing Inc. (BTMI), is set to begin operations in two weeks, says BTA chairman Adrian Elcock.
He said that the BTA?had become a slothful, wasteful and inefficient organisation in an increasingly dynamic and technologically driven commercial industry.
Elcock also disclosed that interim CEO Petra Roach asked not to be considered for the job but would help with the transition to what he described as a “bold new organisation”, one that will look differently and think differently.
Speaking at the Intimate Hotels of Barbados’ annual general meeting yesterday, Elcock said a new highly qualified Barbadian executive team including a chief executive officer and senior vice presidents will be in place by early October.
“Over the last month we have worked relentlessly to make the new BTMI become a reality and I’m pleased to say that within the next two weeks new branding will go up, new logos will be in place and we will have new people in new positions making the new Barbados Tourism Marketing Inc. a reality.” (Green Bananas Media)