A “cutting edge” motor oil formulated from natural gas, and expected to have a major impact on the local automobile industry, has been launched.
Shell’s new fully synthetic Helix Ultra range of premium lubricants and its patented Shell PurePlus Technology were unveiled last week at the Lloyd Erskine Sandiford Centre in partnership with Sol (Barbados) Limited.
Officials said the Shell Helix Ultra with PurePlus Technology was Shell’s most technologically advanced lubricant and the first motor oil designed from natural gas.
“The new Helix Ultra with PurePlus Technology will give motorists in Barbados access to Shell’s latest and most advanced motor oil designed to deliver an exciting range of key benefits which meet the needs of modern engines,” said Sol Barbados general manager Ezra Prescod.
Shell officials said the new line had introduced a new way of producing synthetic based oils from natural gas with the technology which they called “a leading gas to liquid technology process that converts natural gas into crystal clear base oil with virtually none of the impurities found in crude oil”.
Shell Lubricants cluster marketing manager for Latin America, Jonathan Briceno said this allowed the company to develop “superior lubricants” and that this was a big step.
“This launch marks the culmination of 40 years of research in gas to liquid technology at Shell Lubricants technology centres worldwide. Shell PurePlus Technology is paving the way for the next generation of motor oils by offering possibilities for new viscosity grades that can provide engine protection in more extreme conditions,” Briceno said.
“This is a big moment for our brand and we want to shout about this milestone to excite and delight our customers.”
Sol distributes Shell Helix motor oils here and the company uses the Shell brand under licence across its regional Shell service station network.
