BTPA audit to boost tourist attractions
AN AUDIT is now being undertaken of the traditional and non-traditional tourism offerings in the country in a bid to diversify the product and spread it to rural communities.
The inventory is one component of the Island Treasures Project launched yesterday by the Barbados Tourism Product Authority (BTPA).
CEO Dr Kerry Hall said the country could no longer depend on sand, sea and sun as its major selling points.
She informed the media that the audit would assess the products on the island by volume, distribution and quality as well as by district and parish.
“We’re going straight across the country looking for unique things that people are doing. We want to give a wider cross section of Barbadians the opportunity to be brought into mainstream tourism and we also want to give tourists a wider and more diverse portfolio of things to do while they’re here,” she said.
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