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More interpretative signage coming

ALEX DOWNES, [email protected]

More interpretative signage coming

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THOUSANDS OF CRUISE SHIP tourists who pass through the Bridgetown Port daily will now know the rich history of the grounds they walk on.

The Barbados Tourism Product Authority (BPTA) yesterday unveiled the first interpretative sign at the island’s seaport.

The 22-foot-long sign details the history of the port, from Pelican Island to it’s modern facilities.

While improving the aesthetics of the area, Permanent Secretary in the Ministry of Tourism, Donna Cadogan, said plans were in place to make further use of interpretative signage across the island.

“The Bridgetown Port is critical to the growth and development of Barbados and presents an integral part of our tourism product. As our major gateway for cruise, in 2016, the port catered to some 729 645 cruise passengers, which represents an increase of a 143 030 from the previous year,” she said.

“It is our view that interpretative signage can not only enhance the understanding of our cultural and historically significant sites, but can in itself become a drawing card for visitors and contribute to greater spend at locations as more time is spent by visitors on location,” she added.

BPTA chief executive officer Dr Kerry Hall explained that the concept came from a cruise audit conducted by the BTPA last February and March, which found areas that needed to be improved.

“We are telling the story by indicating not only to our visitors, but to our Barbadian people a rich story of our history and culture,” she said. (AD)