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Tourism goals ‘on target’


GERCINE CARTER, [email protected]

Tourism goals ‘on target’

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VISITORS SPENT US$984 342 million in Barbados last year, up by US$83 million from 2015, and tourism officials report the island is on course to reach the five per cent growth in visitor arrivals projected for this year.

Chief executive officer of the island’s main tourism marketing agency, Billy Griffith, said yesterday 2016 was “a successful tourism year” and with 192 298  air arrivals already recorded between January and March, which represented a 4.4 per cent increase over the same period last year and the island was on track to reach the five per cent increase projected for this year.

“We expect that our marketing tactics for this year, coupled with your supporting efforts, will see us maintain our upward trajectory” an optimistic Griffith stated while addressing tour operators from the island’s main source markets on the first day of Connect Barbados 2017, the annual tourism showcase that allows the operators to learn and experience the latest tourism developments on the island. (GC)

Please read the full story in today’s Weekend Nation, or in the eNATION edition.

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