Multimillion tourism boost

Article by LISA KING

BARBADOS’ tourism is getting a multimillion-dollar boost as a result of a partnership with popular American television programme The Wendy Williams show.

Director for the United States Barbados Tourism Marketing Inc. (BTMI), Petra Roach, said the partnership included seven days of pre-promotion, 20 days of promotion plus all the online and social media activity associated with the show’s social media accounts which have over 5.5 million followers in total.

The Wendy Williams Tropical Punch Sweepstakes was announced on air on October 23, with the Bajan dance troupe Riddim Tribe performing live on The Wendy Williams Show. That promotion ran from October 26 to November 22.

“This promotion on prime time TV would run us into millions of dollars if we had to pay for it,” said Roach.

Please read the full story in today’s Midweek Nation, or in the eNATION edition.