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King signs with Lacoste


JUSTIN MARVILLE, [email protected]

King signs with Lacoste

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Darian King can’t play like Novak Djokovic just yet.

But he sure will be dressing like him right now.

The king of swing has himself a new apparel brand after signing a two-year deal to join major French clothing company Lacoste.

King’s camp announced the contract earlier this week while playing in the qualifying rounds of Roland Garros.

“Signing to Lacoste is a very big deal for us because it shows that international companies and brands are throwing their trust behind us,” said King’s older brother and coach Christopher.

 

Great accomplishment

 

“Many players are hoping to be signed by Lacoste so for them to give us the opportunity was a great accomplishment for us. With players like Novak, Benoit Paire and Hyeon Chung, it’s really great for Darian to be among those guys.”

It’s just the latest major brand to have signed on with the Bajan 26-year-old, who currently has a racquet deal with Babolat and was previously under contract with Italian clothing apparel Lotto.

King is also represented by the same sports and entertainment marketing agency, CAA (Creative Artists Agency), which has such big-name clients as Cristiano Ronaldo, Peyton Manning, Brad Pitt and Beyoncé.

The moves come on the heels of three standout seasons that have seen the talented baseliner become the first tennis player to represent Barbados in the main draw of a Grand Slam and win multiple matches at the ATP Masters 1000 level.

King has also won three ATP Challenger titles in that span while climbing to a career high 106 in the world rankings as recent as last year.

“We met up with an associate of Lacoste in Indian Wells and after seeing Darian play he then introduced us to Julie, who is the players’ representative of Lacoste,” explained the elder King.

“We had a few meetings in New York and Miami and then we finalised the deal here in France where Lacoste’s headquarters are.”

The initial product deal runs for two years with an option to renew it at the end of those two years.

Performance-based incentives

 

The deal also has performance-based incentives with added bonuses for breaking into the world’s top 100 players and making the main draws of Grand Slams and ATP World Tour events.

“It’s really a great brand that anyone would want to be a part of especially when you consider that these guys who are under Lacoste are all top players,” the older King said.

“And as I said before it’s even better to be recognised for the accomplishments. It’s one thing for Darian to go out there and get the big wins but it’s another thing altogether when major companies and people in this sport respect and recognise exactly what he’s doing out there.” (JM)

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