New roles for Roach and Alleyne at BTMI

Tourism executives Petra Roach and Marsha Alleyne have been appointed to new roles at the Barbados Tourism Marketing Inc. (BTMI).

Roach is the new Head, Global Markets and Alleyne is now Chief Product Development Officer.

In her new role, Roach’s mandate is to strengthen and strategically lead the further development of the Barbados brand. She will be responsible for formulating strategies and plans for business development opportunities in the overseas markets to drive and heighten awareness of Barbados as a destination, while collaborating with industry partners to transform Barbados into a world-class destination.

“A goal oriented and assertive professional with experience in the tourism, sales and marketing, and finance industries, Petra is no stranger to Barbados tourism. A longstanding employee with the organisation, she most notably served as VP for the UK [United Kingdom] office for 12 years and more recently as the Director for the US [United States]. During her four-year tenure in the US, Barbados enjoyed record-breaking growth in its arrivals from that market and is on track to outperform itself this year again,” the BTMI said in announcing the appointments.

Roach has also received numerous professional awards, including the Caribbean World – Caribbean Personality of the Year 2013, British Travel Awards Personality of the Year 2013 and Virtuoso Ambassador of the Year 2018.

Alleyne, who formerly served as Manager, Guest Experiences, will now be responsible for the sustainability, continuous development and promotion of Barbados’ tourism products and services.

She holds a Master’s Degree in Tourism & Hospitality Management from the University of the West Indies and sees her strongest skills as product development, coordinating and training, and effective portfolio management.

Alleyne developed the I am Tourism national educational and awareness building campaign. She also conceptualised and developed the new Festive Fridays Bridgetown Night Market held each week at Pelican Craft Centre.

Previously, she was Director, Human Resources at Almond Resorts and Manager, National Tourism Host Program (NTHP) at the Barbados Tourism Product Authority. She also was a television hostess at the Caribbean Broadcasting Cooperation.

The appointments were effective from October 7 and both report to the directly to the Chief Executive Officer William “Billy” Griffith. (PR/SAT)